PROJECT · Advanced
Ad Click & Conversion Prediction
Clean a raw ad-impression log and build models that predict clicks and conversions well enough -- and honestly enough -- to power a real feed-ranking system.
Before you start
These courses cover the foundations you’ll use.
Already comfortable with these topics? Go straight to the project.
You’re ready when you can…
- Distinguish clicks from conversions conditional on clicks.
- Keep preprocessing separate from held-out evaluation.
- Evaluate both ranking and probability calibration.
Prerequisites are recommendations, not requirements.