Master Data and Privacy

Master Data Management

Master data management gives shared business entities consistent identifiers and definitions across systems.

As divisions and acquired systems grow, the same customer may be represented in different ways. A shared definition helps establish which records refer to the same entity.

The agreed representation is often called a golden record. Technology supports it, but the business still has to decide how conflicting identities and attributes will be resolved.

Address standardization is one example. A common format helps teams match customer records across divisions instead of treating each spelling as a different entity.